Data analytics, long-form content, earned media
Unison Home Affordability Report
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The Challenge:
Use internal data on housing prices to create a “big rock” piece of content that resonates with our audience.
Creating a valuable piece of content
The official 2018 Unison Home Affordability Report.
A few of the stories in the affordability report
Earned media from the affordability report
The Approach:
We wrote a detailed home affordability report showing the most and least affordable cities in the U.S.
I worked with our data science team to figure out what kind of story we could tell, and they helped me compile the home affordability data.
Then I researched and wrote the content, making sure to create headline-worthy stories.
Finally, I worked with our Design Team to layout and publish the report.
Earned media coverage of the 2018 Unison Home Affordability Report.
