Product marketing, webinars, video content
OpenSpace Product Launch
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The Challenge:
Launch our new Track product to the construction industry, showing off its main features and use cases.
OpenSpace webinar with ENR
TBD
I helped convey the benefits of choosing OpenSpace Track and also highlighted its many advantages versus competitors.
With our customers, I planned a demonstration of the product functionality that would excite the audience and show what was possible with the product.
OpenSpace Track product video
Watch the video here: https://www.youtube.com/watch?v=R3NSe9iNMhI
The product video puts the audience in the shoes of a typical customer and illustrates how OpenSpace helps in their daily tasks.
The product video shows off the main features of the new product, such as percent complete estimates for each floor.
The product video used compelling graphics and music to heighten the emotional impact of the story.
The product video showed screenshots of the OpenSpace dashboard to tie the story together.
The product video showed our customers and prospective customers exactly how the new features would help in their daily tasks.
The Approach:
Host a webinar with industry-leading publication ENR and share customer testimonials.
Also, create a compelling product video that gets our audience excited about using the product.
I worked with ENR to set up the webinar and worked with OpenSpace customers to provide testimonials during the webinar.