Content strategy, SEO
Divvy Homes SEO Strategy
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The Challenge:
As a newer company, Divvy was not showing up in search results for “rent to own homes.” Instead, less trustworthy companies were getting this organic traffic.
Divvy Home Search Pages
After adding more relevant text to the home search pages, they started showing up higher in local search results.
Divvy Search Results
The Approach:
Revamp our existing home search pages and optimize them for search engines, so Google could more easily index them and people could find them.
We were successful in increasing the rank of Divvy’s home search pages, with many rising to the very top of local search results. Shown above are local search results for “rent to own homes” in Atlanta, Cleveland, and Dallas.
Divvy Organic Search Traffic
After increasing the rank of Divvy’s home search pages in early 2020, we saw organic search traffic to the website rise quite rapidly.